Retailing ManagementMcGraw-Hill Higher Education, 2000 - 754 halaman Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader. |
Kandungan
The World | 3 |
SECTION FIVE | 9 |
Economic Significance of Retailing | 12 |
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activity-based costing advertising apparel asset turnover assortment brands buyers buying category specialists chandise Chapter Circuit City communication competitors consumers cost customer service decisions department stores develop discount stores distribution center electronic retailers employees evaluate example Exhibit expenses fashion firm forecast grocery gross margin Home Depot important increase instance Internet inventory turnover investment JCPenney Kmart mall manufacturers markdowns merchandise million needs Neiman Marcus nonstore retailers off-price operating opportunity outlet percent performance private-label profit programs promotion purchase Refact retail format retail mix retail strategy retailer's retailers offer Retailing View return on assets sales associates salespeople salesperson Sears segment selling services retailers shoppers shopping center sold specialty stores specific store managers store-based retailers sumers supermarket T.J. Maxx tailers target market Tiffany tion tomers Toys trade area types typically vendors Wal-Mart Walgreens Wet Seal